Lobby or Innovate

Google announced the details of their fiber service in Kansas City today. 1,000mb/s down and up for $70 a month, or pay a $300 construction fee and get at least 5 years of free 5mb/s internet service. They also launched a TV service for an additional $50 per month.

The big question: How will the cable industry compete with this? They only have two real options. Lobby state and federal governments to strengthen their monopoly and hinder Google’s efforts or innovate and transform their business model.

I’m guessing they go with tried and true buying of government influence.