Go to a Best Buy and an Apple Store and watch how people respond to various devices. When they pick up an Android tablet, you can see their shoulders hunch and their brows tighten. Eyes dart. Fingers fidget. Certain other parts clench.
When they pick up an iPad, they visibly relax. I see this phenomenon all the time.
This is the point I try to make to people claiming that I'm an "Apple fanboy." My loyalty is weak, I'll follow whomever makes the best product. Right now that's Apple.