Apple sets up a Fruit Stand

Once again, Apple plans to distrupt an industry event, but at least they're attending this time.

The store will be ready tomorrow and we guess they’ll be selling a lot of iPads to people attending SXSW. That’s just a clever more and, although it won’t stay there for long, we’re sure the store in Austin will be a great experience for all those at SXSW willing to get their hands on the latest gadget from Cupertino.

From macstories.


John Gruber:

RIM and HP are going to lease stores next door, and put up “Coming Soon” signs.